Nigerian e-commerce startup Pearwheel has launched a PearB2B digital platform to help retailers connect easily to manufacturers.
According to the company, the new product which doubles as an online shopping platform was developed to bridge the gap between retailers and consumer- goods manufacturers.
Speaking at the product launch, Victor Falana, Nigerian-American tech entrepreneur and chief executive officer of Pearwheel, revealed that Pearwheel was inspired by his passion to create a tech-driven solution that will help businesses reach their target markets, make sales and become profitable.
“We launched Pearwheel in January 2022, with the aim to provide a significant solution to challenges surrounding e-commerce and digital sales in Nigeria; challenges which may be relating to accessibility, logistics, digital payments and so on,” he said.
“In order to ease its user experience and help retailers restock easily and conveniently, Pearwheel adopts two other major services asides its primary ‘PearB2B’ service, which it is offering to its customers. These services include PEARPAY, a Buy Now Pay Later (BNPL) Finance service; and PEARBASKET, an Automated Inventory Restock Subscription.”
“PearPay offers an easy, frictionless and instant Buy Now Pay Later (BNPL) payment offering to selected retailers on Pearwheel. This allows selected consistent users to enjoy discounts and a flexible payment option that allows them to get the goods they need to restock and pay within a stipulated period.”
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According to him, PearBasket offers a Point-based System where subscribed retailers get Reward Points on repeat orders. This enables retailers to preorder more products subsequently from different partnered distributors of choice using their points redeemed.
“The aim is to transform the operations of Nigerian businesses from traditional to digital for easy adoption by everyone and to ease the reach of target audience by manufacturers in the ever-evolving global market,”he added.
In his remarks, Tolulope Michael, the chief operating officer of Pearwheel emphasized the need for Nigerian consumers to have access to excellent buying and restocking service experience and enjoy high quality service delivery with the manufacturers of the goods they sell.
He said, “We know the B2B digital market in Nigeria is still young, however, Nigerians deserve a matured customer service experience laced with excellent and qualitative service delivery.
” On the Pearwheel platform, retailers are registered and enabled to order a wide variety of goods of different categories of products ranging from food and beverages, household and personal care products. Retailers can order and track the delivery of their goods, which gets to be delivered to them within 2 business working days (48hours) or less.”
Michael further emphasizes Pearwheel’s stance on building a company which does not compromise on integrity, excellence, empathy, quality and human dignity.
“With the launch of Pearwheel, the Nigerian e-commerce space will be experiencing a unique and positive improvement in the next few years,” he added.
Pearwheel is an e-commerce platform that drives an impactful e-business, using AI to connect fast moving consumer goods (FMCG) to manufacturers. The company helps with distribution of goods, while providing a seamless Buy Now Pay Later (BNPL) model for retailers to scale their businesses. The company has the vision of becoming a company that fosters the betterment of Africa by enabling its true culture of commerce via tailored technology.